The chairman told me when I was hired:

"Engineering companies all look the same. Their proposals are boring, exhaustive Word documents, and very few are able to portray the vision behind their projects. Our projects not only need to be worth a billion dollars, they need to LOOK like billion-dollar projects."

The first focus needed to be the image of the company itself. DijlahAM has worked tirelessly to become the top considerations for self-sustaining energy projects in Iraq, and the company once again needed to be portrayed as exciting, cutting edge, and forward thinking.