“Flight schools are boring. They’ve been the same for over 40 years: white walls, dull instructors, and no excitement. We’re different. We offer something the industry has never seen before. Show that to the world.”
Those were my marching orders from the owner of Thrust Flight in Addison, Texas. I’ll never forget that conversation. After researching flight academies around the country, I realized he was right. Flight training WAS boring. We had to opportunity to change that, and we seized it.
Through media production, redesigning the company website, social media marketing and strategic partnerships, Thrust Flight is now regarded as an elite flight training academy, attracting students from around the world.
Engage through dynamic media production.
There’s something magical about flying! Sadly, in flight academies across the country the magic is absent. We refused to let that be said of us. We set out to engage potential pilots with exciting visuals and capture the attitude of flight training at Thrust Flight.
2. Make a good first impression.
What’s the old phrase, you only get one chance to make a first impression? In today’s world, your website is your storefront. It’s often the first interaction your customers will have with your company. It has to grab them. It has to communicate your message quickly and easily. We worked to overhaul every page, making Thrust Flight’s offerings easy to find and understand.
Old Website
New Website
Old “Flight Training” Page
New Flight Training Page
New Dedicated Accelerated Programs Page
3. Tell the story visually.
First, you eat with your eyes: restaurants know this. Presentation is >50%. We worked hard to engage pilots and students, generating leads and followers on social media and online platforms.
